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Our Services
Market Intelligence/Market Research: Armar provides a wide range of services highly focused on healthcare products and services. The majority of our assignments are customized to the specific business needs of our clients. Highly skilled professionals at Armar provide clients not only with data but also with analysis that can assist our clients in making the right decision at the right time for strategic business purposes.
Type of market research studies we can conduct for you include:
- Customer satisfaction & corporate image surveys
- Sales force image by territory and by type of customer
- Brand selection and loyalty drivers
- Market size/market shares/market trends. Competitive analysis.
- Market & financial feasibility studies
Impact of Healthcare Policy: In this constantly changing healthcare environment, marketing and sales need the tools and the resources to always stay a step ahead of the competition. Armar’s professional consultants can help in providing up-to-date information on healthcare policy changes and where to look for opportunities to enhance your business and market share. Our publications will help you to increase the depth and breadth of your knowledge.
Market Access: Getting your products accurately positioned for the market, ready for selling with a sales force trained to access high level economic decision makers can make a significant difference in your level of success. Armar offers market access programs for medical devices in the following areas:
- Cost-benefit-outcomes studies
- Development of product/business specific cost-benefits scenarios and how to present these scenarios to the right audiences
- Regulatory services: Assistance with product registration
- Product registration with provincial formularies
- Key opinion leader development: assisting leaders to become product champions
- Sales force optimization
Technology Assessment & Commercial Evaluation: Armar can assist you to determine the viability of new healthcare products/technologies to be launched on the Canadian market and also assist you with your market entry strategy.
Marketing: Armar professionals apply a strong understanding of the healthcare system to the development of marketing strategy and marketing initiatives to ensure your maximum effectiveness.
- Product launches: development of complete strategy and programs. Implementation plan development
- Revitalization of mature brands: development of new positioning and messaging; building a focused strategy; a new market platform to re-launch with strong customer appeal. Assessment of mature brand refinement.
Training and Education: Keeping your marketing and sales staff up to date on customer issues and how to ensure that your ‘value proposition’ resonates with your clients are objectives Armar can help you to reach.
- Presentation skills: we give workshops on how to develop and deliver compelling presentations to key customers and business affiliates
- Higher level customer communication: we work with companies to develop a clear message for different decision makers including administration (finance, CEO) in order to develop the needed relationships and corporate presence for the future.
Last Modified:
May 2, 2009
© 2009 Armar International Inc.